Depop Branding
Branding and Illustration
This project encourages users to use Depop's clothing resale platform by giving them the option to personalise their items with customisable skeleton avatars.
The campaign uses ground-level branding messaging as well as encouraging users to engage with the brand through social media, making an inexpensive yet effectThis project uses a brief set by Depop for the 2025 D&AD New Blood Awards. The brief was to create a campaign that reimagines how Depop's brand can be used to capture the Gen-Z audience.ive campaign that targets the Gen-z audience directly.
Examples of branding touchpoints.
Examples of different skeleton avatars which could be customised by the user to best represent the clothes they are selling.
Examples of how the user interface would work on the website.
