Roku Clear
Branding and 3D Modelling
Roku Clear is a branding project completed in the final year of my University degree created for the D&AD New Blood awards. The submission included a series of images as well as a 2 minute video explaining the project. This project was done as part of a group project with two other students. My role in the project was to create and model the branded Roku Clear products so that they could be rendered in 3D software.
This project was done as part of a group project with two other students. My role in the project was to create and model the branded Roku Clear products so that they could be rendered in 3D software.
The brief was to create a campaign for the Roku Gin brand which reimagines the drink as a non-alcoholic version. This campaign centres around blending the convenience of Japanese vending machines with the tranquillity of nature to promote mindfulness among Gen-Z.
Gen Z city folk recognise the importance of mental well-being, but the overwhelm of the everyday prevents action. Designed as a catalyst for Gen Z to put themselves first, Suntory's non-alcoholic RokuClear offers the perfect excuse to step away from the chaos and embrace a mindful journey through nature to reconnect with themselves.
